Content Planning - MarTech Dictionary

Content Planning

Description ofContent Planning

Content planning refers to the process of determining the subject matter, format, timing and frequency, and delivery channels for information that is intended to help and build rapport with (a) target audience(s). The planning process should identify new content that must be created as well as existing content that can be repurposed.

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"Content Planning." MarTechDictionary.com. AccessedNov 28, 2020.https://martechdictionary.com/service/content-planning/.