Description of Content Planning
Content planning refers to the process of determining the subject matter, format, timing and frequency, and delivery channels for information that is intended to help and build rapport with (a) target audience(s). The planning process should identify new content that must be created as well as existing content that can be repurposed.
Cite This Service
"Content Planning." MarTechDictionary.com. Accessed Feb 18, 2020. https://martechdictionary.com/service/content-planning/.