Description of Email Marketing
A form of direct marketing that uses email as a channel for communicating with an audience. These messages can be broad in nature, or tailored to a specific segment’s habits or interests, through the use of layout, language, imagery and composition.
Cite This Service
"Email Marketing." MarTechDictionary.com. Accessed Jan 17, 2019. https://martechdictionary.com/service/email-marketing/.