Landing Page | Definition of Landing Page by Martech Dictionary

Landing Page

Description ofLanding Page

A landing page is any web page that a visitor can arrive at or "land" on. Often these types of pages are used to support a specific line of inquiry (be it a paid marketing campaign or a highly specialized string of keywords), and incorporate a mechanism for prompting action/engagement (such as a purchase, form completion, etc.).

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"Landing Page." AccessedJan 16, 2021.