Landing Page

Description of Landing Page

A landing page is any web page that a visitor can arrive at or "land" on. Often these types of pages are used to support a specific line of inquiry (be it a paid marketing campaign or a highly specialized string of keywords), and incorporate a mechanism for prompting action/engagement (such as a purchase, form completion, etc.).

Cite This Service

"Landing Page." MarTechDictionary.com. Accessed Nov 23, 2019.
https://martechdictionary.com/service/landing-page/.