Email Marketing – Mailchimp

Description of Email Marketing – Mailchimp

A form of direct marketing that uses email as a channel for communicating messages to an audience. Messages are sent in campaigns to established audiences, with a specific intent of engaging, informing, or prompting a transaction. Mailchimp is a platform for housing, delivering, optimizing and measuring the effects of and actions taken as a result of these campaigns.

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"Email Marketing – Mailchimp." Accessed Sep 22, 2020.