Email Marketing – Mailchimp

Description of Email Marketing – Mailchimp

A form of direct marketing that uses email as a channel for communicating messages to an audience. Messages are sent in campaigns to established audiences, with a specific intent of engaging, informing, or prompting a transaction. Mailchimp is a platform for housing, delivering, optimizing and measuring the effects of and actions taken as a result of these campaigns.

Cite This Service

"Email Marketing – Mailchimp." MarTechDictionary.com. Accessed Dec 18, 2018.
https://martechdictionary.com/service/mailchimp-email-marketing/.