Email Marketing – Mailchimp
Description of Email Marketing – Mailchimp
A form of direct marketing that uses email as a channel for communicating messages to an audience. Messages are sent in campaigns to established audiences, with a specific intent of engaging, informing, or prompting a transaction. Mailchimp is a platform for housing, delivering, optimizing and measuring the effects of and actions taken as a result of these campaigns.
Cite This Service
"Email Marketing – Mailchimp." MarTechDictionary.com. Accessed Apr 25, 2019. https://martechdictionary.com/service/mailchimp-email-marketing/.