Description of Marketing Strategy
Based on research that focuses on a business’s competitors, customers, market size and the potential for market growth. The strategy will help to determine what aspects of the business have the most influence on its customers. It is a way for a business to maximize the results from money and time spent on marketing.
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"Marketing Strategy." MarTechDictionary.com. Accessed Jan 24, 2020. https://martechdictionary.com/service/marketing-strategy/.