Privacy Policy | Definition of Privacy Policy by Martech Dictionary

Privacy Policy

Description ofPrivacy Policy

A legal statement on a website that identifies the manner by which a visitor or client's personal (identity, browsing, purchasing or other) data is gathered, used, disclosed and/or managed. Data captured by sites is regularly used to streamline transactions, to improve or craft a unique browsing experience - on and off the page (including the targeted delivery of promoted content/paid ads relating to those items they viewed previously), and to inform the parties who manage the sites about the composition and habits of their audience, for sales, marketing and messaging purposes.

Cite This Service

"Privacy Policy." AccessedJan 16, 2021.