Social Media

Description of Social Media

Often viewed as a key element in a broad digital marketing strategy, Social Media platforms enable businesses and consumers to engage with one another directly through a variety of message/media formats. The design and structure of these messages is often calibrated to the specific needs and interests of the audience groups who use each platform.

Cite This Service

"Social Media." MarTechDictionary.com. Accessed Dec 16, 2019.
https://martechdictionary.com/service/social-media/.