Value Proposition

Description of Value Proposition

Business or marketing statement that a company uses to summarize why a consumer should buy a product or use a service. This statement convinces a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings will.

Cite This Service

"Value Proposition." MarTechDictionary.com. Accessed Jan 24, 2020.
https://martechdictionary.com/service/value-proposition/.