Description of Value Proposition
Business or marketing statement that a company uses to summarize why a consumer should buy a product or use a service. This statement convinces a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings will.
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"Value Proposition." MarTechDictionary.com. Accessed Jul 12, 2020. https://martechdictionary.com/service/value-proposition/.